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Web Survey Bibliography

Title Software, Services Determine Online ROI
Source Advertising Age's Business Marketing, 84, 9, pp. 21-22
Year 1999
Database EBSCOhost
Access date 15.07.2004
Full text doc (54k)
Abstract Looks at software tools and services that help determine the return on investment of online advertising efforts. Importance of selecting a software capable of measuring both off-line and online advertising efforts; DataDNA service from AdKnowledge; Marketwave's Hit List Live; net.Analysis software from net.Genesis Corp.
Access/Direct link EBSCOhost (full text)
Year of publication1999
Bibliographic typeMagazine article
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Web survey bibliography (4086)

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